Political Marketing

It is universal truth that, emotion drives the purchase decision and thus voters are no exceptions for the same since there is no direct or indirect cost. The vicious cycle of exchanging the information and communication between voters and candidates/parties is crucuail for deepening and   strengthening the democratic process. Political marketing implies the usage of marketing tools, techniques and methods in political process.  Political advertising, Celebrity endorsements, Internet campaigning, mobile campaigning, segmentation, cadre relationships, opinion polls, micro targeting etc are some of the methods extensively used in political marketing. The need of political marketing is inevitable in Indian democracy given the political competition at local, regional and national level to combat the game of coalitions and mid-term crisis. Those who practice this discipline with belief and commitment shall definitly gain the competitive advantage to win the major share in vote bank.

Campaign Strategy

Politics are no exceptions to change and thus innovative and modern approach to political campaigning is more crucial to motivate the supporters, target the vote bank and conversion of the same to winning candidate. Right from door-to-door effort by supporters, issue emphasis, focus group networking, fund-raising to public meetings held by party chief, political campaigns influence the voting decision irrespective of the vote bank politics of opposition parties and thus an integrated approach to increase the awareness is crucial for victory. With the help of trend analysis from ward level, we shall draft the campaign strategy to elevate the party image. Maverick can formulate niche camapaigns that matches the life style and demographics of given geography in sync with your manifesto, to better the chances of victory in each constituency.

Digital Campaigning

Given the competition in traditional media, favoritism has taken a back seat since a common man is in a position to realize the difference between truth and gossip. Politics are no exception even in leveraging modern media to engage the supporters and target voters. It is evident from the Obama's 2008 victory that internet advertisement and social media are key channels for camapaigning and garnering support. Very few of the Indian national parties already taken a lead in this space to harness the power for better voter engagement, member registration and cadre relationships. With more than 500 million mobile population and 40 million internet penetration, digital media is an indispensable vehicle to reach the highly segmented target vote bank through a cost-effective approach compared to traditional media. 

Cadre Relationship Management

It is needless to state the role of Cadre in any political party and thus innovative and effective relationship management practices can assure the sustainable triumph. A wholistic approach to CaRM with IT enablement to understand the cadre demographics, grievances, opinion polls for internal resolutions, cadre contribution and streamlining the internal communications of the party shall maintain harmony to control the tides of inhouse anti-incumbency. Taking a lead in communicating the party updates, cadre recruitment, employment/business opportunities (in association with partner organisations), extending invitations to party meetings and other important cadre communications shall further deepen the cadre relationships and their contribution to victory will be on rise forever.